C01
C01
C02
C02
Vanguard
Vanguard
Vanguard
Scaled paid social with predictive bidding and AI-built creatives.
Client
Client
Vanguard
Industry
Industry
Performance Marketing
Services
Services
Predictive Growth · AI Creatives
Year
Year
2025
Live campaign
Vanguard
(
01
) —
Vanguard
REC 00:09:00:00
Case file
01
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Bidding switched to margin
Order margin fed into every platform
02
Loss-making ads paused in days
Every budget move has a named owner
03
AI-built variants ship weekly
Creative pipeline rebuilt
04
ROAS up every month
Return on ad spend +212%
Live campaign
Vanguard
(
01
) —
Vanguard
REC 00:09:00:00
Case file
01
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Bidding switched to margin
Order margin fed into every platform
02
Loss-making ads paused in days
Every budget move has a named owner
03
AI-built variants ship weekly
Creative pipeline rebuilt
04
ROAS up every month
Return on ad spend +212%
Live campaign
Vanguard
(
01
) —
Vanguard
REC 00:09:00:00
Case file
01
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Bidding switched to margin
Order margin fed into every platform
02
Loss-making ads paused in days
Every budget move has a named owner
03
AI-built variants ship weekly
Creative pipeline rebuilt
04
ROAS up every month
Return on ad spend +212%
Result
Result
Peak
Peak
Measured live
Measured live
Baseline
Baseline
+212%
+212%
+212%
Return on ad spend
Return on ad spend
Read the case ↓
Read the case ↓
The
The
Vanguard
Vanguard
file
file
3 steps ·
3 steps ·
2025
2025
01
01
The challenge
The challenge
Three agencies in, Vanguard was still buying clicks. Spend went up every quarter, and nobody could say which ads actually paid for themselves.
Three agencies in, Vanguard was still buying clicks. Spend went up every quarter, and nobody could say which ads actually paid for themselves.
02
02
What we did
What we did
We fed order margin into the bidding models, rebuilt the creative pipeline so AI-built variants shipped every week, and gave every budget move a named owner.
We fed order margin into the bidding models, rebuilt the creative pipeline so AI-built variants shipped every week, and gave every budget move a named owner.
03
03
What changed
What changed
ROAS climbed every month for nine months. Ads that lost money were paused in days, not quarters.
ROAS climbed every month for nine months. Ads that lost money were paused in days, not quarters.
Services
Services
Predictive Growth · AI Creatives
99 · In their words
99 · In their words
“We had tried three agencies before Synapse. They were the first to bid on margin, not clicks, and to tell us which ads to kill. ROAS climbed every month after.”
“We had tried three agencies before Synapse. They were the first to bid on margin, not clicks, and to tell us which ads to kill. ROAS climbed every month after.”
“We had tried three agencies before Synapse. They were the first to bid on margin, not clicks, and to tell us which ads to kill. ROAS climbed every month after.”
Elena Marsh
Head of Growth · Vanguard
Your numbers next
Your numbers next
Bring your account to a 30-minute call. We’ll tell you plainly what we’d test first.
[ 012 — CONTACT ]
[ 012 — CONTACT ]
Let’s talk.
Let’s talk.
Let’s talk.
SLOTS FOR NOVEMBER
SLOTS FOR NOVEMBER
3 LEFT
3 LEFT
C01 · TALK TO A STRATEGIST
C01 · TALK TO A STRATEGIST
Tell us where the numbers stand. A strategist reads every message and replies within a day.
Tell us where the numbers stand. A strategist reads every message and replies within a day.
4 STRATEGISTS
4 STRATEGISTS
· ONLINE
· ONLINE
C02 · NOTES FROM THE DESK
C02 · NOTES FROM THE DESK
Occasional notes on what we test and what wins.
Occasional notes on what we test and what wins.
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
C03 · SYNAPSE®
C03 · SYNAPSE®
Created by Lamin Touray
Created by Lamin Touray
© 2026 Synapse
© 2026 Synapse
