4.2x return on ad spend,
powered by predictive AI.
We leverage machine learning and advanced data analytics to rapidly scale modern brands. Stop guessing with your ad spend and start growing your ROI with every test.
Synapse v2.4 active. Currently optimizing 1,400+ live campaigns.
System Online
Scaling innovative brands
Scaling the world’s most innovative brands
15 partners · 6 sectors
40+ teams · 15 partners
Trusted by
40+
Teams scaling
with Synapse
Cobalt
Cobalt
01
Oak & Iron
Oak & Iron
02
Altus
Altus
03
H
Highgear
H
Highgear
04
Zenith
Zenith
05
Illuminate
Illuminate
06
Horizon
Horizon
07
BASTION
ATLAS
VANGUARD
KRATOS
BASTION
FEATURED ·
01/04
02/04
03/04
04/04
01/04
08
Lattice
Lattice
09
SILVERLINE
DATA_
SILVERLINE
DATA_
10
BLUEPRINT
BLUEPRINT
11
Super
Alloy
Super
Alloy
12
OMNI
OMNI
13
Velvet
Velvet
14
AEGIS
AEGIS
15
Cobalt
Oak & Iron
Altus
H
Highgear
Zenith
Illuminate
Horizon
BASTION
ATLAS
VANGUARD
KRATOS
BASTION
FEATURED ·
01/04
02/04
03/04
04/04
01/04
08
Lattice
SILVERLINE
DATA_
BLUEPRINT
Super
Alloy
OMNI
Velvet
AEGIS
Our Philosophy®
l i v e . d a t a
average: 4.2x roas
median: -38% cpa
Results
Measured across 1,400+ live campaigns.
$31M+
$31M+
$31M+
$31M+
Revenue Generated
REVENUE GENERATED
REVENUE GENERATED
60M
30M
0
1.2x
1.2x
1.2x
1.2x
Average ROAS
AVERAGE ROAS
AVERAGE ROAS
5x
3x
1x
62%
62%
62%
62%
Client Retention
CLIENT RETENTION
CLIENT RETENTION
100
50
0
1,240+
1,240+
1,240+
1,240+
Live Campaigns
LIVE CAMPAIGNS
LIVE CAMPAIGNS
1.5K
750
0
C01 · STRATEGY LEAD
C01 · STRATEGY LEAD
Maya Okafor
HEAD OF STRATEGY · SYNAPSE
HEAD OF STRATEGY · SYNAPSE
WHO SIGNS OFF
WHO SIGNS OFF
“The models do the maths. Every call that moves your budget still has a name on it.”
“The models do the maths. Every call that moves your budget still has a name on it.”
“The models do the maths. Every call that moves your budget still has a name on it.”
Sam Whitfield
Sam Whitfield
Data Science Lead at
Data Science Lead at
Synapse
Synapse
MEET THE TEAM →
MEET THE TEAM →
THE TEAM
THE TEAM
4
4
strategists, every call logged
strategists, every call logged
RESPONSE
RESPONSE
< 1 day
< 1 day
usually replies within a day
C02 · PRINCIPLES
C02 · PRINCIPLES
P/04
P/04
Four rules.
Every account.
ALWAYS
01
Data before opinions
Tracking is audited first, and every test starts from your numbers, not a hunch.
ALWAYS
01
Data before opinions
Tracking is audited first, and every test starts from your numbers, not a hunch.
ALWAYS
01
Data before opinions
Tracking is audited first, and every test starts from your numbers, not a hunch.
LOGGED
02
One owner per decision
Each call has a named strategist and a line in the decision log.
LOGGED
02
One owner per decision
Each call has a named strategist and a line in the decision log.
LOGGED
02
One owner per decision
Each call has a named strategist and a line in the decision log.
DAILY
03
Kill fast, scale what wins
Weak ad sets are paused early. Budget moves to the winners every day.
DAILY
03
Kill fast, scale what wins
Weak ad sets are paused early. Budget moves to the winners every day.
DAILY
03
Kill fast, scale what wins
Weak ad sets are paused early. Budget moves to the winners every day.
C03 · THE DESK
1,400+ LIVE
WEEKLY
Show the whole picture
You see the same dashboard we do, wins and misses, every week.
C03 · THE DESK
1,400+ LIVE
WEEKLY
Show the whole picture
You see the same dashboard we do, wins and misses, every week.
C03 · THE DESK
1,400+ LIVE
WEEKLY
Show the whole picture
You see the same dashboard we do, wins and misses, every week.
C04 · RECOGNITION
C04 · RECOGNITION
AWARDS / 03
AWARDS / 03
Recognised.
Recognised.
Recognised.
Independent juries. Real budgets. Measured results.
Independent juries. Real budgets. Measured results.
SINCE 2023
3
awards in three years, judged on live campaign data
SINCE 2023
3
awards in three years, judged on live campaign data
SINCE 2023
3
awards in three years, judged on live campaign data
2023–2025
3× Performance Agency of the Year
Paid social and search
2023–2025
3× Performance Agency of the Year
Paid social and search
2023–2025
3× Performance Agency of the Year
Paid social and search
2025
Best Use of AI in Media
Predictive bidding
2025
Best Use of AI in Media
Predictive bidding
2025
Best Use of AI in Media
Predictive bidding
2026
Growth Campaign of the Year
Vanguard · +212% ROAS
2026
Growth Campaign of the Year
Vanguard · +212% ROAS
2026
Growth Campaign of the Year
Vanguard · +212% ROAS
C01
C02
C02
C03
Connectivity
001
Synapse plugs into the tools your team already uses. Connect a source once and the models start learning from it.
Connectivity
001
Synapse plugs into the tools your team already uses. Connect a source once and the models start learning from it.
C01
· Data sources
Connect every source in one afternoon
Plug in your ad platforms, analytics, store and CRM with read-only access. Nothing in your accounts changes, and you can disconnect any source in one click.
Synapse checks your tracking on the way in, so a broken pixel or a missing purchase event shows up on day one, not in month three.
Data sources
Read-only connections, checked as the data arrives.
Search 40+ sources
All categories
Meta Ads
Spend, reach and conversions from every ad account.
Connected · 3 accounts
Salesforce
Leads and pipeline stages, so campaigns optimise for revenue.
Not connected
Salesforce
Leads and pipeline stages, so campaigns optimise for revenue.
Not connected
Google Analytics
Sessions and checkout funnels, matched to each campaign.
Connected · 2 properties
Google Analytics
Sessions and checkout funnels, matched to each campaign.
Connected · 2 properties
Shopify
Orders, refunds and margins, so ROAS uses real revenue.
Syncing…
Shopify
Orders, refunds and margins, so ROAS uses real revenue.
Syncing…
Data sources
Read-only connections, checked as the data arrives.
Search 40+ sources
All categories
Meta Ads
Spend, reach and conversions from every ad account.
Connected · 3 accounts
Salesforce
Leads and pipeline stages, so campaigns optimise for revenue.
Not connected
TikTok Ads
Spend and conversions from Ads Manager, with Events API checks.
Not connected
LinkedIn Ads
Lead gen forms and company reach for B2B campaigns.
Connected · 1 account
Slack
Alerts and weekly summaries in the channels your team reads.
Connected · #growth
Google Analytics
Sessions and checkout funnels, matched to each campaign.
Connected · 2 properties
Shopify
Orders, refunds and margins, so ROAS uses real revenue.
Connected · 1 store
Google Ads
Search, Shopping and Performance Max in one view.
Not connected
YouTube
Video views and assisted conversions per campaign.
Connected · 2 channels
Snowflake
Send modelled results back to your warehouse every night.
Not connected
Salesforce connected
C02
· Workflows
Playbooks that run themselves
Set a rule like “ROAS falls below 2.5” and chain the moves your team already makes: pause the weakest ad set, brief new hooks, tell #growth in Slack.
Every step is logged, so you can always see what ran, when and why.
Browse templates
C03
· Developer API
An API for teams that want the models in their own stack
Pull forecasts into your own dashboards, send conversions server-side, and start tests from the tools your team already uses.
Typed SDKs for TypeScript and Python, signed webhooks, and keys scoped to exactly what each service needs.
API keys
Create key
GitHub Actions
sk_test_••••0000
Production server
sk_test_••••0000
forecasts
All
Endpoints
Webhooks
GET
/v1/forecasts
Spend and ROAS forecast for each campaign
Copy
POST
/v1/conversions
Send purchases and leads server-side
POST
/v1/experiments
Start a test from your own tools
API keys
Keys are scoped to what each service needs. Rotate them any time.
Create key
Search keys, endpoints, docs…
⌘K
All keys
Last 30 days
Name
Scopes
Last used
Requests (24h)
Created
Created by
GitHub Actions
sk_test_••••0000
experiments:write
forecasts:read
2 min ago
1,284
Sep 2
Sofia
Production server
sk_test_••••0000
conversions:write
just now
18,902
Aug 14
Daniel
Looker Studio
sk_test_••••0000
forecasts:read
1 h ago
312
Jul 30
Priya
Staging
sk_test_••••0000
all (sandbox)
yesterday
46
Jun 3
Kenji
Connected apps
Settings · What each app does with the API, and the key it uses.
App
Status
Key
Last sync
Events (24h)
GitHub
Starts experiments from pull requests
Connected
GitHub Actions
2 min ago
4,210
Key
GitHub Actions
sk_test_••••0000
Repository
acme/storefront-ads
Trigger
When a PR labelled experiment merges, start an experiment
Scopes
experiments:write
forecasts:read
Recent activity
experiment.started · PR #482 · 2 min ago
forecast.read · nightly job · 3 h ago
experiment.completed · PR #471 · yesterday
Rotate key
Disconnect
Slack
Posts alerts to #growth
Connected
Production server
just now
37
Snowflake
Nightly export of model results
Connected
Production server
3 h ago
6
Segment
Streams conversions server-side
Connected
Production server
1 min ago
21,540
Shopify
Orders and refunds for ROAS
Connected
Production server
5 min ago
1,932
Salesforce
Pipeline stages for lead scoring
Connected
Production server
12 min ago
812
Search endpoints, webhooks, keys
All
Endpoints
Webhooks
Keys
GET
/v1/forecasts
Spend and ROAS forecast for each campaign
Copy cURL
POST
/v1/conversions
Send purchases and leads server-side
Copy cURL
POST
/v1/experiments
Start a test from your own tools
Copy cURL
Webhook ·
experiment.completed
Fires when a test reaches a result
Copy cURL
Key ·
GitHub Actions
experiments:write, forecasts:read
Copy cURL
Example request
cURL
curl
https://api.synapse.example/v1/forecasts
\
-u sk_test_••••0000:
\
-G
-d
campaign=spring_launch
C01
C02
C02
C03
How it works
002
Four steps from scattered data to compounding returns. Most brands see the first test running inside two weeks.
How it works
002
Four steps from scattered data to compounding returns. Most brands see the first test running inside two weeks.
01
Running
Connect your data
Plug in your ad accounts, analytics and store in a few minutes.
Meta
Waiting
Connected
GA4
Waiting
Connected
Shopify
Waiting
Connected
02
Queued
Model the market
We learn what actually drives sales for your brand, not just clicks.
Confidence
94%
14 mo spend
6 markets
1,284 signals
03
Queued
Test creative
New hooks go head to head on real spend, so the data picks the winner.
A
1.9x
B
3.2x
Testing two hooks
B wins on ROAS
04
Queued
Scale what wins
Budget moves to the winners every day. The rest gets cut.
Daily budget
$12,400
+38% spend to winners
01
Running
Connect your data
Plug in your ad accounts, analytics and store in a few minutes.
Meta
Waiting
Connected
GA4
Waiting
Connected
Shopify
Waiting
Connected
02
Queued
Model the market
We learn what actually drives sales for your brand, not just clicks.
Confidence
94%
14 mo spend
6 markets
1,284 signals
03
Queued
Test creative
New hooks go head to head on real spend, so the data picks the winner.
A
1.9x
B
3.2x
Testing two hooks
B wins on ROAS
04
Queued
Scale what wins
Budget moves to the winners every day. The rest gets cut.
Daily budget
$12,400
+38% spend to winners
01
Running
Connect your data
Plug in your ad accounts, analytics and store in a few minutes.
Meta
Waiting
Connected
GA4
Waiting
Connected
Shopify
Waiting
Connected
02
Queued
Model the market
We learn what actually drives sales for your brand, not just clicks.
Confidence
94%
14 mo spend
6 markets
1,284 signals
03
Queued
Test creative
New hooks go head to head on real spend, so the data picks the winner.
A
1.9x
B
3.2x
Testing two hooks
B wins on ROAS
04
Queued
Scale what wins
Budget moves to the winners every day. The rest gets cut.
Daily budget
$12,400
+38% spend to winners
C01
C02
C03
SYNAPSE 2.4
1: PREDICT FASTER
2: TEST SMARTER
3: SCALE ANYWHERE
SYN / MDL-646
MODEL
0417
SEGMENT
B
REF
23/38
ROAS
4.2x
34
Our Services
003
We deploy proprietary machine learning models and high-converting creative frameworks to systematically scale your customer acquisition.
Our Services
003
We deploy proprietary machine learning models and high-converting creative frameworks to systematically scale your customer acquisition.
01
Predictive Growth Strategy
02
AI-Engineered Creatives
03
Data Infrastructure & Tracking
04
Omnichannel Deployment
05
Conversion Rate Optimization (CRO)
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
System Overview
Ask Synapse AI or search campaigns...
Neural Density
Core Load
Ingest
1
2
Train
3
Deploy
14.8M
6.4%
Active Campaigns
Primary Channels
1,402
12%
Render Engine
Generation Mode
Dynamic
Static
Generation Mode
A/B Split
Multi
Asset Volume
Targeting
Platform
Omnichannel
Network
Synchronised
98%
Zoom
[
-
]
1,450
[
+
]
Engline: Online
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
Synapse AI /
Ask Synapse
Live data · 3 sources
History
Chat
Reports
Playbooks
Why did Meta ROAS drop 18% last week?
Two things changed on 12 Oct. Your top prospecting ad set hit creative fatigue (frequency 4.1, CTR down 32%), and checkout purchases stopped reaching Meta after the theme update, so bidding ran on weaker signals. Fixing the purchase event and rotating in two fresh hooks should recover most of the drop within a week.
Sources
Ad set fatigue
Frequency 4.1 on Prospecting – Broad, CTR down 32%.
ads manager · 12 Oct
Checkout events
Purchase event missing on 41% of orders since the theme update.
ga4 · events
Revenue by channel
Meta revenue −18% while email and search held steady.
shopify · reports
Keep exploring
How much revenue did the tracking gap cost us?
Which hooks should replace the fatigued ads?
Is TikTok showing the same fatigue pattern?
Done
Ask Synapse about your campaigns…
Synapse v3
18,420 / 25,000
Answers use your Meta, GA4 and Shopify data
Attach report
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
Data Sources /
New pipeline
6 sources connected
1
Select source
2
Map events
3
Destination
4
Pipeline settings
Select Source Type
Choose where Synapse should pull your data from
Search source types
All Sources
Ad Platforms
Analytics
CRM
Ecommerce
Databases
Warehouses
Webhooks
Free sources
CONNECTED
Meta Ads
CONNECTED
Google Ads
PAID
TikTok Ads
PAID
LinkedIn Ads
PAID
Shopify
FREE
Google Analytics
PAID
HubSpot
FREE
Mailchimp
PAID
PostgreSQL
PAID
Snowflake
FREE
JavaScript SDK
FREE
Webhooks
Deployments /
Omnichannel
6 channels live
Channels
Campaigns
Audiences
Reports
Total Reach
15
● Organic
○ Paid
4.82M
.reach
Top Channels
This week
12
sources
In progress
Brand kit · v3
Connected platforms
YouTube
122k followers
+120
TikTok
104k followers
+220
98k followers
+86
Next Deploys
$10,200
Q4 Launch
02
Jul
YouTube
$9,234
28
Jun
Brands
Tasks
This week
Search
Northwind
12
$9,234
Jun 28
10 am
2 pm
Jun 29
10 am
2 pm
IG Stories
Shorts · Acme
Acme Co.
Brand Tasks
24
Reels · Meta, queued
Experiment:
Checkout redesign
Traffic:
48,210 · 50/50
Mode:
Auto-optimise
CLICK HEATMAP
VARIANT B
CRO-SCAN 4.0
EXP 014
VAR-B 3.7%
UPLIFT +18.4%
2026 · Q4
CVR
Experiment by Variant
Control A
3.1%
Variant B
3.7%
Traffic to B
70%
Results by Metric
Ship B
Uplift
Variant B
+18.4%
/ 15% goal
Significance
Variant B
97%
/ 95%
Visitors
Variant B
48.2k
/ 50k
Status
Variant B
Ready
Machine-learning forecasts tell you where to spend next, so budget flows to the channels with the highest return.
Avg. +32% ROAS in 90 days
AI generates and pre-tests ad variants, then scales the winners before you spend on the losers.
Avg. +18% CTR on winning variants
We connect your ad, store and CRM data into one clean pipeline, so every conversion is tracked and attributed.
98% of conversions tracked
Launch, schedule and sync campaigns across Meta, Google, TikTok and more from one place.
6 channels synced from one schedule
Continuous A/B testing on pages and checkout, shipping only the changes that lift conversion.
Avg. +18.4% conversion uplift
01
Predictive Growth Strategy
02
AI-Engineered Creatives
03
Data Infrastructure & Tracking
04
Omnichannel Deployment
05
Conversion Rate Optimization (CRO)
Machine-learning forecasts tell you where to spend next, so budget flows to the channels with the highest return.
Avg. +32% ROAS in 90 days
AI generates and pre-tests ad variants, then scales the winners before you spend on the losers.
Avg. +18% CTR on winning variants
We connect your ad, store and CRM data into one clean pipeline, so every conversion is tracked and attributed.
98% of conversions tracked
Launch, schedule and sync campaigns across Meta, Google, TikTok and more from one place.
6 channels synced from one schedule
Continuous A/B testing on pages and checkout, shipping only the changes that lift conversion.
Avg. +18.4% conversion uplift
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
System Overview
Ask Synapse AI or search campaigns...
Neural Density
Core Load
Ingest
1
2
Train
3
Deploy
14.8M
6.4%
Active Campaigns
Primary Channels
1,402
12%
Render Engine
Generation Mode
Dynamic
Static
Generation Mode
A/B Split
Multi
Asset Volume
Targeting
Platform
Omnichannel
Network
Synchronised
98%
Zoom
[
-
]
1,450
[
+
]
Engline: Online
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
Models /
Q4 Launch
AI Agent running
Overview
Briefs
Variants
Performance
Briefs
Search briefs
All (3)
Open (2)
Done (1)
AI Agent
2m ago
Q4 launch: 4 ad variants
Pre-testing hooks with a 2k audience…
GENERATING
Maya (You)
Jul 12
Refresh UGC video hooks
Swap the first 3s for a product close-up
IN REVIEW
AI Agent
Jul 04
Retargeting carousel set
Shipped to Meta and TikTok
LIVE
4 ad variants for the Q4 launch
PRE-TESTING
BRIEF CONTEXT · Q4 Launch
AUDIENCE
Growth leads, 25–44
CHANNEL
Meta + TikTok
GOAL
Lift CTR 15%
Thought for 8s
Pulled top 50 ads from the last 90 days
Scored hooks against CTR and ROAS
Generated 12 concepts, kept the best 4
Pre-testing with a 2k lookalike audience
Variant B is ahead after 1,240 impressions.
Ship the winner to Meta + TikTok
Synapse AI
Variant B leads with a +18% CTR lift. Scaling it to 70% of budget and pausing D.
Ask Synapse AI…
Patch Update · 3 files
src/ads/scale-winner.ts
+12
1
import { scale, pause }
2
from “@synapse/ads”
3
4
// Pre-test winner
5
const winner = pick(
6
variants, “ctr”
7
)
8
9
await scale(winner, {
10
budget: 0.7,
11
to: [“meta”, “tiktok”]
12
})
13
14
await pause(“variant-d”)
15
16
export default winner
TERMINAL
$ synapse deploy --winner b
✓ Built 4 creatives in 2.1s
→ Budget 70% to Variant B
→ Paused variant-d
● Live on Meta + TikTok
$
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
Data Sources /
New pipeline
6 sources connected
1
Select source
2
Map events
3
Destination
4
Pipeline settings
Select Source Type
Choose where Synapse should pull your data from
Search source types
All Sources
Ad Platforms
Analytics
CRM
Ecommerce
Databases
Warehouses
Webhooks
Free sources
CONNECTED
Meta Ads
CONNECTED
Google Ads
PAID
TikTok Ads
PAID
LinkedIn Ads
PAID
Shopify
FREE
Google Analytics
PAID
HubSpot
FREE
Mailchimp
PAID
PostgreSQL
PAID
Snowflake
FREE
JavaScript SDK
FREE
Webhooks
Deployments /
Omnichannel
6 channels live
Channels
Campaigns
Audiences
Reports
Total Reach
15
● Organic
○ Paid
4.82M
.reach
Brand kit · v3
Connected platforms
YouTube
122k followers
+120
TikTok
104k followers
+220
98k followers
+86
Top Channels
This week
12
sources
$22K
revenue this week
In progress
Next Deploys
$10,200
Q4 Launch
02
Jul
YouTube
$9,234
28
Jun
Brands
Tasks
This week
Search
Brand
Jun 27
Jun 28
Jun 29
Northwind
Reels · Meta
Shorts · YouTube
Acme Co.
Stories · Instagram
Spark ads · TikTok
Experiment:
Checkout redesign
Traffic:
48,210 · 50/50
Mode:
Auto-optimise
CLICK HEATMAP
VARIANT B
CRO-SCAN 4.0
EXP 014
VAR-B 3.7%
UPLIFT +18.4%
2026 · Q4
CVR
Experiment by Variant
Control A
3.1%
Variant B
3.7%
Traffic to B
70%
Results by Metric
Ship B
Uplift
Variant B
+18.4%
/ 15% goal
Significance
Variant B
97%
/ 95%
Visitors
Variant B
48.2k
/ 50k
Status
Variant B
Ready
01
Predictive Growth Strategy
02
AI-Engineered Creatives
03
Data Infrastructure & Tracking
04
Omnichannel Deployment
05
Conversion Rate Optimization (CRO)
Machine-learning forecasts tell you where to spend next, so budget flows to the channels with the highest return.
Avg. +32% ROAS in 90 days
AI generates and pre-tests ad variants, then scales the winners before you spend on the losers.
Avg. +18% CTR on winning variants
We connect your ad, store and CRM data into one clean pipeline, so every conversion is tracked and attributed.
98% of conversions tracked
Launch, schedule and sync campaigns across Meta, Google, TikTok and more from one place.
6 channels synced from one schedule
Continuous A/B testing on pages and checkout, shipping only the changes that lift conversion.
Avg. +18.4% conversion uplift
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
System Overview
Ask Synapse AI or search campaigns...
Neural Density
Core Load
Ingest
1
2
Train
3
Deploy
14.8M
6.4%
Active Campaigns
Primary Channels
1,402
12%
Render Engine
Generation Mode
Dynamic
Static
Generation Mode
A/B Split
Multi
Asset Volume
Targeting
Platform
Omnichannel
Network
Synchronised
98%
Zoom
[
-
]
1,450
[
+
]
Engline: Online
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
Models /
Q4 Launch
AI Agent running
Overview
Briefs
Variants
Performance
Briefs
Search briefs
All (3)
Open (2)
Done (1)
AI Agent
2m ago
Q4 launch: 4 ad variants
Pre-testing hooks with a 2k audience…
GENERATING
Maya (You)
Jul 12
Refresh UGC video hooks
Swap the first 3s for a product close-up
IN REVIEW
AI Agent
Jul 04
Retargeting carousel set
Shipped to Meta and TikTok
LIVE
4 ad variants for the Q4 launch
PRE-TESTING
BRIEF CONTEXT · Q4 Launch
AUDIENCE
Growth leads, 25–44
CHANNEL
Meta + TikTok
GOAL
Lift CTR 15%
Thought for 8s
Pulled top 50 ads from the last 90 days
Scored hooks against CTR and ROAS
Generated 12 concepts, kept the best 4
Pre-testing with a 2k lookalike audience
Variant B is ahead after 1,240 impressions.
Ship the winner to Meta + TikTok
Synapse AI
Variant B leads with a +18% CTR lift. Scaling it to 70% of budget and pausing D.
Ask Synapse AI…
Patch Update · 3 files
src/ads/scale-winner.ts
+12
1
import { scale, pause }
2
from “@synapse/ads”
3
4
// Pre-test winner
5
const winner = pick(
6
variants, “ctr”
7
)
8
9
await scale(winner, {
10
budget: 0.7,
11
to: [“meta”, “tiktok”]
12
})
13
14
await pause(“variant-d”)
15
16
export default winner
TERMINAL
$ synapse deploy --winner b
✓ Built 4 creatives in 2.1s
→ Budget 70% to Variant B
→ Paused variant-d
● Live on Meta + TikTok
$
Overview
Campaigns
Models
Creative Testing
Data Sources
Analytics
Account
Settings
Logout
Data Sources /
New pipeline
6 sources connected
1
Select source
2
Map events
3
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4
Pipeline settings
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Choose where Synapse should pull your data from
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CONNECTED
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CONNECTED
Google Ads
PAID
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PAID
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PAID
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FREE
Google Analytics
PAID
HubSpot
FREE
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PAID
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PAID
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FREE
JavaScript SDK
FREE
Webhooks
Deployments /
Omnichannel
6 channels live
Channels
Campaigns
Audiences
Reports
Total Reach
15
● Organic
○ Paid
4.82M
.reach
Brand kit · v3
Connected platforms
YouTube
122k followers
+120
TikTok
104k followers
+220
98k followers
+86
Top Channels
This week
12
sources
$22K
revenue this week
In progress
Next Deploys
$10,200
Q4 Launch
02
Jul
YouTube
$9,234
28
Jun
Brands
Tasks
This week
Search
Brand
Jun 27
Jun 28
Jun 29
Northwind
Reels · Meta
Shorts · YouTube
Acme Co.
Stories · Instagram
Spark ads · TikTok
Experiment:
Checkout redesign
Traffic:
48,210 · 50/50
Mode:
Auto-optimise
CLICK HEATMAP
VARIANT B
CRO-SCAN 4.0
EXP 014
VAR-B 3.7%
UPLIFT +18.4%
2026 · Q4
CVR
Experiment by Variant
Control A
3.1%
Variant B
3.7%
Traffic to B
70%
Results by Metric
Ship B
Uplift
Variant B
+18.4%
/ 15% goal
Significance
Variant B
97%
/ 95%
Visitors
Variant B
48.2k
/ 50k
Status
Variant B
Ready
C01
C02
C02
C03
Case Studies
004
Explore how we have engineered predictable, multi-million dollar revenue growth for some of the most innovative modern brands.
Case Studies
004
Explore how we have engineered predictable, multi-million dollar revenue growth for some of the most innovative modern brands.
C01
C02
C02
C03
What clients say
005
Do not just take our word for it. Hear directly from the founders and executives who have partnered with Synapse to scale.
What clients say
005
Do not just take our word for it. Hear directly from the founders and executives who have partnered with Synapse to scale.
Featured story · Vanguard · Paid social
“We’d tried three agencies before Synapse. They were the first to bid on margin, not clicks, and ROAS climbed every month after.”
Elena Marsh
Head of Growth · Vanguard
01 / 03
←
→
3 agencies tried
1
st
To bid on margin, not clicks
M1
M9
ROAS up every month · Vanguard
Featured story · Vanguard · Paid social
“We’d tried three agencies before Synapse. They were the first to bid on margin, not clicks, and ROAS climbed every month after.”
Elena Marsh
Head of Growth · Vanguard
01 / 03
←
→
3 agencies tried
1
st
To bid on margin, not clicks
M1
M9
ROAS up every month · Vanguard
★★★★★
In their own words.
In their own words.
Unedited · from live accounts
Unedited · from live accounts
Client
Company
In their words
Result
Daniel Reyes
VP Marketing
Bastion
Every trial is finally attributed, so we cut CAC without cutting spend.
−41% CAC
Priya Nair
CMO
Atlas
Fourteen markets on one launch calendar, and not a single late campaign.
3.4x revenue
Kenji Watanabe
Founder
Kratos
We test checkout every week now. It used to be once a quarter, if that.
+38% checkout CVR
Marcus Bell
Head of Acquisition
Vanguard
Creative briefs come straight from the data. My team just picks the winners.
+64% CTR
Sofia Lindqvist
Director of E-commerce
Atlas
The weekly report is the one I actually read, because it explains the why.
22 hrs saved / wk
Client
In their words
Result
Daniel Reyes
VP Marketing
·
Bastion
Every trial is finally attributed, so we cut CAC without cutting spend.
−41% CAC
Priya Nair
CMO
·
Atlas
Fourteen markets on one launch calendar, and not a single late campaign.
3.4x revenue
Kenji Watanabe
Founder
·
Kratos
We test checkout every week now. It used to be once a quarter, if that.
+38% checkout CVR
Marcus Bell
Head of Acquisition
·
Vanguard
Creative briefs come straight from the data. My team just picks the winners.
+64% CTR
Sofia Lindqvist
Director of E-commerce
·
Atlas
The weekly report is the one I actually read, because it explains the why.
22 hrs saved / wk
Daniel Reyes
VP Marketing
·
Bastion
Every trial is finally attributed, so we cut CAC without cutting spend.
−41% CAC
Priya Nair
CMO
·
Atlas
Fourteen markets on one launch calendar, and not a single late campaign.
3.4x revenue
Kenji Watanabe
Founder
·
Kratos
We test checkout every week now. It used to be once a quarter, if that.
+38% checkout CVR
Marcus Bell
Head of Acquisition
·
Vanguard
Creative briefs come straight from the data. My team just picks the winners.
+64% CTR
Sofia Lindqvist
Director of E-commerce
·
Atlas
The weekly report is the one I actually read, because it explains the why.
22 hrs saved / wk
Pricing
006
Partner with Synapse to eliminate marketing guesswork. Apply below to speak with our team and see if your brand qualifies.
Pricing
006
Partner with Synapse to eliminate marketing guesswork. Apply below to speak with our team and see if your brand qualifies.
[ How billing works ]
One flat monthly fee. No surprises.
Pick the plan that fits your spend today and move up when the numbers say so. Every plan comes with a named strategist and the same decision log.
No long contracts
Cancel with 30 days notice
Performance reviewed monthly
Replies within a day
RATE CARD — 2026
Monthly
Quarterly
Pricing®
01
Launch
For brands starting paid growth that want it set up properly from day one.
PRICE
$4,500
/mo
BILLED MONTHLY
Two paid channels: Meta, Google or TikTok
Tracking audit and server-side setup
8 new ad creatives every month
Weekly optimization, monthly report
Shared Slack channel with your team
A 90-day growth plan you keep
02
Scale
MOST CHOSEN
For brands spending $50k+ a month who need more channels and faster tests.
PRICE
$9,800
/mo
BILLED MONTHLY
Up to four paid channels
Synapse models adjust budgets and bids daily
20 new ad creatives every month
A landing page test every month
Dedicated strategist and analyst
Weekly call and a live dashboard
03
Enterprise
For multi-market teams that need a custom setup, data access and SLAs.
PRICE
Custom
SCOPED TO YOUR CHANNELS AND MARKETS
Every channel, in every market
Custom models trained on your data
Warehouse and BI integration
Creative studio on retainer
Named team with a 4-hour response SLA
Quarterly planning sessions on site
RATE CARD — 2026
Monthly
Quarterly
01
Launch
For brands starting paid growth that want it set up properly from day one.
PRICE
$4,500
/mo
BILLED MONTHLY
Two paid channels: Meta, Google or TikTok
Tracking audit and server-side setup
8 new ad creatives every month
Weekly optimization, monthly report
Shared Slack channel with your team
A 90-day growth plan you keep
02
Scale
MOST CHOSEN
For brands spending $50k+ a month who need more channels and faster tests.
PRICE
$9,800
/mo
BILLED MONTHLY
Up to four paid channels
Synapse models adjust budgets and bids daily
20 new ad creatives every month
A landing page test every month
Dedicated strategist and analyst
Weekly call and a live dashboard
03
Enterprise
For multi-market teams that need a custom setup, data access and SLAs.
PRICE
Custom
SCOPED TO YOUR CHANNELS AND MARKETS
Every channel, in every market
Custom models trained on your data
Warehouse and BI integration
Creative studio on retainer
Named team with a 4-hour response SLA
Quarterly planning sessions on site
No long contracts · Cancel with 30 days notice · Performance reviewed monthly ·
No long contracts · Cancel with 30 days notice · Performance reviewed monthly ·
No long contracts · Cancel with 30 days notice · Performance reviewed monthly ·
C01
C02
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C03
Frequently Asked Questions
007
Straight answers on onboarding, account access, ad spend, reporting and how we set and review targets.
Frequently Asked Questions
007
Straight answers on onboarding, account access, ad spend, reporting and how we set and review targets.
Still deciding?
Bring your numbers to a 30-minute call. We’ll tell you plainly whether we can move them, and what we’d test first.
AVG. REPLY TIME: 4H
01
How does onboarding work, and how soon do the first tests go live?
Week one is an audit: we go through your ad accounts, tracking and the last 90 days of results, then agree targets with you on a kickoff call. Most clients have their first tests live between day 8 and day 14, once tracking is checked. We don't launch anything on data we can't trust.
02
What access do you need to our accounts?
Your ad accounts (Meta, Google, TikTok, wherever you spend), your analytics property and, if you sell online, your store reports. Everything starts read-only. We only ask for edit rights when a plan you've approved needs them, and you can remove our access at any time.
03
Is there a minimum ad spend?
We work best from around $10k a month in paid media across channels. Below that, tests take too long to give a clear answer, so we'll usually suggest a lighter setup rather than take a retainer that can't pay for itself.
04
How do performance reviews work?
It's a review process, not a promise of fixed numbers. We set targets together from your own baseline and report against them every two weeks. If we miss two reviews in a row, we rework the plan with you, and the exact terms are written into your agreement before we start.
05
Who owns the data and the creative?
You do. Ad accounts, pixels, audiences and analytics stay in your name, and every ad, script and asset we make for you is yours to keep and reuse. If we part ways, nothing gets switched off or held back.
06
How does reporting work?
You get a live dashboard from day one and a short written update every week: what we tested, what we learned and what we're changing next. Every other week we walk through results on a call, using numbers you can check in your own accounts.
C01
C02
C03
Field Notes
008
What we tested this month, what won, and what we'd never do again.
[ INDEX ]
[ INDEX ]
04 NOTES
04 NOTES
Every test, logged.
A new note every month
Stop guessing.
Start testing.
Bring your account and your numbers. In 30 minutes we'll show you plainly what we'd test first.
No long contracts · Cancel with 30 days notice
Stop guessing.
Start testing.
Bring your account and your numbers. In 30 minutes we'll show you plainly what we'd test first.
No long contracts · Cancel with 30 days notice
Stop guessing.
Start testing.
Bring your account and your numbers. In 30 minutes we'll show you plainly what we'd test first.
No long contracts · Cancel with 30 days notice
[ 012 — CONTACT ]
[ 012 — CONTACT ]
Let’s talk.
Let’s talk.
Let’s talk.
SLOTS FOR NOVEMBER
SLOTS FOR NOVEMBER
3 LEFT
3 LEFT
C01 · TALK TO A STRATEGIST
C01 · TALK TO A STRATEGIST
Tell us where the numbers stand. A strategist reads every message and replies within a day.
Tell us where the numbers stand. A strategist reads every message and replies within a day.
4 STRATEGISTS
4 STRATEGISTS
· ONLINE
· ONLINE
C02 · NOTES FROM THE DESK
C02 · NOTES FROM THE DESK
Occasional notes on what we test and what wins.
Occasional notes on what we test and what wins.
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
C03 · SYNAPSE®
C03 · SYNAPSE®
Created by Lamin Touray
Created by Lamin Touray
© 2026 Synapse
© 2026 Synapse
