C01
C01
C02
C02
Atlas
Atlas
Atlas
Launched synchronised campaigns across 14 markets from one schedule.
Client
Client
Atlas
Industry
Industry
Global E-commerce
Services
Services
Omnichannel Deployment
Year
Year
2024
Live campaign
Atlas
(
03
) —
Atlas
REC 00:09:00:00
Case file
03
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
14 markets on one schedule
Fourteen calendars became one
02
Creative built once, localised with AI
One master, localised per market
03
Budget moved across markets live
Models move spend in real time
04
No campaign went live late
Revenue 3.4x in six months
Live campaign
Atlas
(
03
) —
Atlas
REC 00:09:00:00
Case file
03
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
14 markets on one schedule
Fourteen calendars became one
02
Creative built once, localised with AI
One master, localised per market
03
Budget moved across markets live
Models move spend in real time
04
No campaign went live late
Revenue 3.4x in six months
Live campaign
Atlas
(
03
) —
Atlas
REC 00:09:00:00
Case file
03
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
14 markets on one schedule
Fourteen calendars became one
02
Creative built once, localised with AI
One master, localised per market
03
Budget moved across markets live
Models move spend in real time
04
No campaign went live late
Revenue 3.4x in six months
Result
Result
Peak
Peak
Measured live
Measured live
Baseline
Baseline
3.4x
3.4x
3.4x
Revenue in 6 months
Revenue in 6 months
Read the case ↓
Read the case ↓
The
The
Atlas
Atlas
file
file
3 steps ·
3 steps ·
2024
2024
01
01
The challenge
The challenge
Atlas launched market by market: fourteen teams, fourteen calendars, and campaigns that went live days apart.
Atlas launched market by market: fourteen teams, fourteen calendars, and campaigns that went live days apart.
02
02
What we did
What we did
We put every market on one schedule, built creative once and localised it with AI, and let the models move budget across markets in real time.
We put every market on one schedule, built creative once and localised it with AI, and let the models move budget across markets in real time.
03
03
What changed
What changed
Revenue grew 3.4x in six months, and not one campaign went live late.
Revenue grew 3.4x in six months, and not one campaign went live late.
Services
Services
Omnichannel Deployment
99 · In their words
99 · In their words
“Fourteen markets on one launch calendar, and not a single late campaign.”
“Fourteen markets on one launch calendar, and not a single late campaign.”
“Fourteen markets on one launch calendar, and not a single late campaign.”
Priya Nair
CMO · Atlas
Your numbers next
Your numbers next
Bring your account to a 30-minute call. We’ll tell you plainly what we’d test first.
[ 012 — CONTACT ]
[ 012 — CONTACT ]
Let’s talk.
Let’s talk.
Let’s talk.
SLOTS FOR NOVEMBER
SLOTS FOR NOVEMBER
3 LEFT
3 LEFT
C01 · TALK TO A STRATEGIST
C01 · TALK TO A STRATEGIST
Tell us where the numbers stand. A strategist reads every message and replies within a day.
Tell us where the numbers stand. A strategist reads every message and replies within a day.
4 STRATEGISTS
4 STRATEGISTS
· ONLINE
· ONLINE
C02 · NOTES FROM THE DESK
C02 · NOTES FROM THE DESK
Occasional notes on what we test and what wins.
Occasional notes on what we test and what wins.
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
C03 · SYNAPSE®
C03 · SYNAPSE®
Created by Lamin Touray
Created by Lamin Touray
© 2026 Synapse
© 2026 Synapse
