C01
C01
C02
C02
Kratos
Kratos
Kratos
Continuous A/B testing on product pages and checkout.
Client
Client
Kratos
Industry
Industry
Fitness Hardware
Services
Services
CRO · AI Creatives
Year
Year
2024
Live campaign
Kratos
(
04
) —
Kratos
REC 00:09:00:00
Case file
04
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Continuous A/B tests on checkout
Product pages and checkout, every week
02
AI-built page variants
Variants built and tested by AI
03
A weekly call on what ships
The team picks the winners
04
Checkout conversion up
Checkout conversion +38%
Live campaign
Kratos
(
04
) —
Kratos
REC 00:09:00:00
Case file
04
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Continuous A/B tests on checkout
Product pages and checkout, every week
02
AI-built page variants
Variants built and tested by AI
03
A weekly call on what ships
The team picks the winners
04
Checkout conversion up
Checkout conversion +38%
Live campaign
Kratos
(
04
) —
Kratos
REC 00:09:00:00
Case file
04
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Continuous A/B tests on checkout
Product pages and checkout, every week
02
AI-built page variants
Variants built and tested by AI
03
A weekly call on what ships
The team picks the winners
04
Checkout conversion up
Checkout conversion +38%
Result
Result
Peak
Peak
Measured live
Measured live
Baseline
Baseline
+38%
+38%
+38%
Checkout conversion
Checkout conversion
Read the case ↓
Read the case ↓
The
The
Kratos
Kratos
file
file
3 steps ·
3 steps ·
2024
2024
01
01
The challenge
The challenge
Kratos tested its product pages once a quarter, if that, and most visitors who reached checkout never finished.
Kratos tested its product pages once a quarter, if that, and most visitors who reached checkout never finished.
02
02
What we did
What we did
We set up continuous A/B testing on product pages and checkout, with AI-built variants and a weekly decision on what ships.
We set up continuous A/B testing on product pages and checkout, with AI-built variants and a weekly decision on what ships.
03
03
What changed
What changed
Checkout conversion rose 38%, and testing became a weekly habit instead of a project.
Checkout conversion rose 38%, and testing became a weekly habit instead of a project.
Services
Services
CRO · AI Creatives
99 · In their words
99 · In their words
“We test checkout every week now. It used to be once a quarter, if that.”
“We test checkout every week now. It used to be once a quarter, if that.”
“We test checkout every week now. It used to be once a quarter, if that.”
Kenji Watanabe
Founder · Kratos
Your numbers next
Your numbers next
Bring your account to a 30-minute call. We’ll tell you plainly what we’d test first.
[ 012 — CONTACT ]
[ 012 — CONTACT ]
Let’s talk.
Let’s talk.
Let’s talk.
SLOTS FOR NOVEMBER
SLOTS FOR NOVEMBER
3 LEFT
3 LEFT
C01 · TALK TO A STRATEGIST
C01 · TALK TO A STRATEGIST
Tell us where the numbers stand. A strategist reads every message and replies within a day.
Tell us where the numbers stand. A strategist reads every message and replies within a day.
4 STRATEGISTS
4 STRATEGISTS
· ONLINE
· ONLINE
C02 · NOTES FROM THE DESK
C02 · NOTES FROM THE DESK
Occasional notes on what we test and what wins.
Occasional notes on what we test and what wins.
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
C03 · SYNAPSE®
C03 · SYNAPSE®
Created by Lamin Touray
Created by Lamin Touray
© 2026 Synapse
© 2026 Synapse
