C01
C01
C02
C02
Bastion
Bastion
Bastion
Rebuilt tracking and attribution so every trial is accounted for.
Client
Client
Bastion
Industry
Industry
Cybersecurity SaaS
Services
Services
Data Infrastructure · CRO
Year
Year
2025
Live campaign
Bastion
(
02
) —
Bastion
REC 00:09:00:00
Case file
02
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Tracking and attribution rebuilt
Half of trials were untraceable before
02
Every trial traced to a channel
Attribution rebuilt from the sign-up flow
03
Budget moved to converting channels
Spend follows the trials that pay
04
CAC down, spend held
Customer acquisition cost −41%
Live campaign
Bastion
(
02
) —
Bastion
REC 00:09:00:00
Case file
02
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Tracking and attribution rebuilt
Half of trials were untraceable before
02
Every trial traced to a channel
Attribution rebuilt from the sign-up flow
03
Budget moved to converting channels
Spend follows the trials that pay
04
CAC down, spend held
Customer acquisition cost −41%
Live campaign
Bastion
(
02
) —
Bastion
REC 00:09:00:00
Case file
02
Models live
Bidding
Pacing
Creative
Campaign log
● Live
01
Tracking and attribution rebuilt
Half of trials were untraceable before
02
Every trial traced to a channel
Attribution rebuilt from the sign-up flow
03
Budget moved to converting channels
Spend follows the trials that pay
04
CAC down, spend held
Customer acquisition cost −41%
Result
Result
Peak
Peak
Measured live
Measured live
Baseline
Baseline
-41%
-41%
-41%
Customer acquisition cost
Customer acquisition cost
Read the case ↓
Read the case ↓
The
The
Bastion
Bastion
file
file
3 steps ·
3 steps ·
2025
2025
01
01
The challenge
The challenge
Half of Bastion's trials couldn't be traced to a channel, so the team kept cutting spend to hit its CAC target.
Half of Bastion's trials couldn't be traced to a channel, so the team kept cutting spend to hit its CAC target.
02
02
What we did
What we did
We rebuilt tracking and attribution first, then moved budget to the channels that turned trials into paying accounts, and tested the sign-up flow every week.
We rebuilt tracking and attribution first, then moved budget to the channels that turned trials into paying accounts, and tested the sign-up flow every week.
03
03
What changed
What changed
Every trial is now accounted for. CAC fell 41% while spend held where it was.
Every trial is now accounted for. CAC fell 41% while spend held where it was.
Services
Services
Data Infrastructure · CRO
99 · In their words
99 · In their words
“Every trial is finally attributed, so we cut CAC without cutting spend.”
“Every trial is finally attributed, so we cut CAC without cutting spend.”
“Every trial is finally attributed, so we cut CAC without cutting spend.”
Daniel Reyes
VP Marketing · Bastion
Your numbers next
Your numbers next
Bring your account to a 30-minute call. We’ll tell you plainly what we’d test first.
[ 012 — CONTACT ]
[ 012 — CONTACT ]
Let’s talk.
Let’s talk.
Let’s talk.
SLOTS FOR NOVEMBER
SLOTS FOR NOVEMBER
3 LEFT
3 LEFT
C01 · TALK TO A STRATEGIST
C01 · TALK TO A STRATEGIST
Tell us where the numbers stand. A strategist reads every message and replies within a day.
Tell us where the numbers stand. A strategist reads every message and replies within a day.
4 STRATEGISTS
4 STRATEGISTS
· ONLINE
· ONLINE
C02 · NOTES FROM THE DESK
C02 · NOTES FROM THE DESK
Occasional notes on what we test and what wins.
Occasional notes on what we test and what wins.
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
C03 · SYNAPSE®
C03 · SYNAPSE®
Created by Lamin Touray
Created by Lamin Touray
© 2026 Synapse
© 2026 Synapse
