Maya Okafor
Head of strategy
Head of strategy
We’re a performance agency where the models do the maths and people make the calls. Every budget move has a name on it, and every test is logged.
We’re a performance agency where the models do the maths and people make the calls. Every budget move has a name on it, and every test is logged.
We’re a performance agency where the models do the maths and people make the calls. Every budget move has a name on it, and every test is logged.
4 strategists · replies within a day
4 strategists · replies within a day
[ About Synapse ]
[ About Synapse ]
A small senior team with a machine-learning engine behind it.
A small senior team with a machine-learning engine behind it.
Since day one
Since day one
We run paid social and search for growing brands across 1,400+ live campaigns and $48M+ in managed spend. Predictive models handle bidding, pacing and creative testing; four strategists review every call before it moves your budget, and you see the same decision log we do.
l i v e . d a t a
average: 4.2x roas
median: -38% cpa
Results
Measured across 1,400+ live campaigns.
$31M+
$31M+
$31M+
$31M+
Revenue Generated
REVENUE GENERATED
REVENUE GENERATED
60M
30M
0
1.2x
1.2x
1.2x
1.2x
Average ROAS
AVERAGE ROAS
AVERAGE ROAS
5x
3x
1x
62%
62%
62%
62%
Client Retention
CLIENT RETENTION
CLIENT RETENTION
100
50
0
1,240+
1,240+
1,240+
1,240+
Live Campaigns
LIVE CAMPAIGNS
LIVE CAMPAIGNS
1.5K
750
0
C01 · STRATEGY LEAD
C01 · STRATEGY LEAD
Maya Okafor
HEAD OF STRATEGY · SYNAPSE
HEAD OF STRATEGY · SYNAPSE
WHO SIGNS OFF
WHO SIGNS OFF
“The models do the maths. Every call that moves your budget still has a name on it.”
“The models do the maths. Every call that moves your budget still has a name on it.”
“The models do the maths. Every call that moves your budget still has a name on it.”
Sam Whitfield
Sam Whitfield
Data Science Lead at
Data Science Lead at
Synapse
Synapse
MEET THE TEAM →
MEET THE TEAM →
THE TEAM
THE TEAM
4
4
strategists, every call logged
strategists, every call logged
RESPONSE
RESPONSE
< 1 day
< 1 day
usually replies within a day
C02 · PRINCIPLES
C02 · PRINCIPLES
P/04
P/04
Four rules.
Every account.
ALWAYS
01
Data before opinions
Tracking is audited first, and every test starts from your numbers, not a hunch.
ALWAYS
01
Data before opinions
Tracking is audited first, and every test starts from your numbers, not a hunch.
ALWAYS
01
Data before opinions
Tracking is audited first, and every test starts from your numbers, not a hunch.
LOGGED
02
One owner per decision
Each call has a named strategist and a line in the decision log.
LOGGED
02
One owner per decision
Each call has a named strategist and a line in the decision log.
LOGGED
02
One owner per decision
Each call has a named strategist and a line in the decision log.
DAILY
03
Kill fast, scale what wins
Weak ad sets are paused early. Budget moves to the winners every day.
DAILY
03
Kill fast, scale what wins
Weak ad sets are paused early. Budget moves to the winners every day.
DAILY
03
Kill fast, scale what wins
Weak ad sets are paused early. Budget moves to the winners every day.
C03 · THE DESK
1,400+ LIVE
WEEKLY
Show the whole picture
You see the same dashboard we do, wins and misses, every week.
C03 · THE DESK
1,400+ LIVE
WEEKLY
Show the whole picture
You see the same dashboard we do, wins and misses, every week.
C03 · THE DESK
1,400+ LIVE
WEEKLY
Show the whole picture
You see the same dashboard we do, wins and misses, every week.
C04 · RECOGNITION
C04 · RECOGNITION
AWARDS / 03
AWARDS / 03
Recognised.
Recognised.
Independent juries. Real budgets. Measured results.
Independent juries. Real budgets. Measured results.
SINCE 2023
3
awards in three years, judged on live campaign data
SINCE 2023
3
awards in three years, judged on live campaign data
SINCE 2023
3
awards in three years, judged on live campaign data
2023–2025
3× Performance Agency of the Year
Paid social and search
2023–2025
3× Performance Agency of the Year
Paid social and search
2023–2025
3× Performance Agency of the Year
Paid social and search
2025
Best Use of AI in Media
Predictive bidding
2025
Best Use of AI in Media
Predictive bidding
2025
Best Use of AI in Media
Predictive bidding
2026
Growth Campaign of the Year
Vanguard · +212% ROAS
2026
Growth Campaign of the Year
Vanguard · +212% ROAS
2026
Growth Campaign of the Year
Vanguard · +212% ROAS
C01
C02
C03
d . o n e
m . l e a r n
s . c a l e
Model A
Off
On
Model B
Off
On
Model C
Off
On
Model D
Off
On
Bid Agent
Off
On
Creative
Off
On
Audience
Off
On
Budget
Off
On
Diffuse Circle 1
Maintenance
Quantum number
10
p r o o f . c h a i n
6 / 6 verified
Why Choose Us
001
We combine predictive AI models with rigorous creative testing to keep raising your return on ad spend.
Why Choose Us
001
We combine predictive AI models with rigorous creative testing to keep raising your return on ad spend.
Data Pipelines
Integrations
Sync your entire marketing stack to feed the predictive models in real-time.
Last synced: Just now
Connect Data Source
API Ready
import { AI } from 'synapse';
await AI.train(data);
AI.deploy({ ROAS: 'ma
Security
Bank-grade Data Encryption
Demographics
Audience Clustering
Identifying your most profitable customer segments.
High-Income
Tech Enthusiasts
B2B Founders
Demographics
Audience Clustering
Identifying your most profitable customer segments.
High-Income
Tech Enthusiasts
B2B Founders
Performance
A/B Creative Testing
Automated split testing for maximum yield.
Live: Testing 1,402 variations
Winning Variant: +42% CTR.
Performance
A/B Creative Testing
Automated split testing for maximum yield.
Live: Testing 1,402 variations
Winning Variant: +42% CTR.
Performance
A/B Creative Testing
Automated split testing for maximum yield.
Live: Testing 1,402 variations
Winning Variant: +42% CTR.
ROAS Output
Predictive modeling for maximum capital efficiency.
ROAS Output
Predictive modeling for maximum capital efficiency.
Analytics
94%
Predictive Match Rate
42.8% Customer Acquisition Cost
14.2% Yield Increase
Analytics
94%
Predictive Match Rate
42.8% Customer Acquisition Cost
14.2% Yield Increase
Core Engine
Algorithmic Optimization
Real-time bid adjustments to maximize your return on ad spend.
+12.6%
$14.2k
Wasted Spend Saved
Live
Bids Adjusted Today
Deployed
100%
90%
80%
70%
60%
Core Engine
Algorithmic Optimization
Real-time bid adjustments to maximize your return on ad spend.
+12.6%
$14.2k
Wasted Spend Saved
Live
Bids Adjusted Today
Deployed
100%
90%
80%
70%
60%
The Formula
We don't guess.
We test.
We scale.
Real-time bid adjustments to maximize your return on ad spend.
Infrastructure
Global Reach
Deploying campaigns and analyzing audience data across 14 timezones.
Active Regions: 24
Avg. Latency: <12ms
Infrastructure
Global Reach
Deploying campaigns and analyzing audience data across 14 timezones.
Active Regions: 24
Avg. Latency: <12ms
Infrastructure
Global Reach
Deploying campaigns and analyzing audience data across 14 timezones.
Active Regions: 24
Avg. Latency: <12ms
Active Models
1,258
1,258
Live & Optimizing
Uptime
56
56
Guaranteed
C01
C02
C02
C03
The Team
002
The models do the math. Four strategists make the calls, and every one of them is logged.
01
Maya Okafor
Head of Strategy
Owns budget and pacing
02
Leo Brandt
Media Lead
Owns Meta and TikTok
03
Ines Duarte
Creative Director
Owns hooks and edits
04
Sam Whitfield
Data Science
Owns models and tracking
Talk to Maya Okafor
Head of strategy · usually replies within a day
Next slot Tue 10:00
01
Maya Okafor
Head of Strategy
Owns budget and pacing
02
Leo Brandt
Media Lead
Owns Meta and TikTok
03
Ines Duarte
Creative Director
Owns hooks and edits
04
Sam Whitfield
Data Science
Owns models and tracking
Talk to Maya Okafor
Head of strategy · usually replies within a day
Next slot Tue 10:00
01
Maya Okafor
Head of Strategy
Owns budget and pacing
02
Leo Brandt
Media Lead
Owns Meta and TikTok
03
Ines Duarte
Creative Director
Owns hooks and edits
04
Sam Whitfield
Data Science
Owns models and tracking
Stop guessing.
Start testing.
Bring your account and your numbers. In 30 minutes we'll show you plainly what we'd test first.
No long contracts · Cancel with 30 days notice
Stop guessing.
Start testing.
Bring your account and your numbers. In 30 minutes we'll show you plainly what we'd test first.
No long contracts · Cancel with 30 days notice
Stop guessing.
Start testing.
Bring your account and your numbers. In 30 minutes we'll show you plainly what we'd test first.
No long contracts · Cancel with 30 days notice
[ 012 — CONTACT ]
[ 012 — CONTACT ]
Let’s talk.
Let’s talk.
Let’s talk.
SLOTS FOR NOVEMBER
SLOTS FOR NOVEMBER
3 LEFT
3 LEFT
C01 · TALK TO A STRATEGIST
C01 · TALK TO A STRATEGIST
Tell us where the numbers stand. A strategist reads every message and replies within a day.
Tell us where the numbers stand. A strategist reads every message and replies within a day.
4 STRATEGISTS
4 STRATEGISTS
· ONLINE
· ONLINE
C02 · NOTES FROM THE DESK
C02 · NOTES FROM THE DESK
Occasional notes on what we test and what wins.
Occasional notes on what we test and what wins.
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
1,400+ LIVE CAMPAIGNS · $48M+ MANAGED
C03 · SYNAPSE®
C03 · SYNAPSE®
Created by Lamin Touray
Created by Lamin Touray
© 2026 Synapse
© 2026 Synapse
